Editorial

Editorial by Gurumurthy Kalyanaram Covid-19 Decisions, and Decision-Making Models by Gurumurthy Kalyanaram Covid-19 has imposed upon governments very consequential decisions about closing the economy/society and opening the society/economy. Such decision-making can adopt one of two models: compensatory model or a non-compensatory model. Decision Making Models and Algorithms Compensatory decision making involves identifying a set of Read More …

Marketing to children – Examining parental regulatory preferences using parenting styles framework

Acknowledgement The authors acknowledge the contribution of Mr. Seshu Chamarty in translating the instrument from English to Telugu. Introduction The study aims to understand and highlight parental regulatory preferences for restricting marketing activities targeted at children. It also examines the utility of parenting styles’ framework in predicting these parental preferences. The data was collected from Read More …

Editorial

Editorial by Gurumurthy Kalyanaram COVID 19: Forecast of the diffusion by Gurumurthy Kalyanaram 6 7 This manuscript is also available at: https://gkpolicybriefs.com/briefs/covid-19-forecasting-models There are many epidemiological, econometric and statistical models that have been designed and developed to forecast the diffusion trajectory of Covid 19, and to forecast the mortality and resource utilization. We have developed Read More …

Editorial

Editorial by Gurumurthy Kalyanaram COVID 19: Forecast of the diffusion by Gurumurthy Kalyanaram Covid-19 pandemic has devastated economies and societies. Forecasting the diffusion of the virus has been challenging. Over the last four months, several empirical models have been built. We present them here in very abbreviated manner. Then I discuss my own forecasts for Read More …

Editorial

Editorial by Gurumurthy Kalyanaram Technology Market Dynamics: Fifth Generation Networks and Huawei Market Leadership by Gurumurthy Kalyanaram Abstract The extant research has established that there is a pioneering market share advantage when the product category is successful, and under certain other conditions. This finding has been found across many product categories. Applying this database of Read More …

Editorial

Editorial by Gurumurthy Kalyanaram Technology Market Dynamics: Fifth Generation Networks and Huawei Market Leadership by Gurumurthy Kalyanaram Abstract The extant research has established that there is a pioneering market share advantage when the product category is successful, and under certain other conditions. This finding has been found across many product categories. Applying this database of Read More …