Introduction The contribution made by Non-Profit Voluntary Organizations (NPVOs) towards the cultural and socio- economic life of any country, is substantial. They (NPVOs) consist of charities, public trusts, temples, mathas, waqfs, churches, viharas, registered societies, cooperatives, non-profit companies and such other foundations and organizations involved in social services. The objectives promoted by them include better Read More …

The hawks have landed Hawks, doves and owls – some even speak of seagulls – but what have birds got to do with macroeconomics? At first, such ornithological labels seem an apt way of describing personalities of individuals.  Indeed, to an extent, they are. But there is something more significant in these ornithological tags that Read More …

Academicians are inclined to apply the existing body of knowledge to different areas of social existence. The frameworks which took decades to metamorphose can be used to understand some related issues. Marketing as a discipline and its concept too, can be extended to other areas like social marketing, political marketing, and nation marketing. According to Read More …