The Role of Foreign Direct Investment on Stock Market Development: Evidence from India

Abstract The objective of the study is to examine the relationship between foreign direct investment and stock market development in India. The study also includes domestic savings and inflation as other macroeconomic determinants of stock market development. The study covered the period 1991-2018 and employed econometric tools to analyse the time series data. The Augmented Read More …

Marketing to children – Examining parental regulatory preferences using parenting styles framework

Acknowledgement The authors acknowledge the contribution of Mr. Seshu Chamarty in translating the instrument from English to Telugu. Introduction The study aims to understand and highlight parental regulatory preferences for restricting marketing activities targeted at children. It also examines the utility of parenting styles’ framework in predicting these parental preferences. The data was collected from Read More …

Using Social Media for Generating Trust – A Study of FMCG Brands

Abstract This study elucidates data obtained from social media pages of 8 different FMCG brands and suggests how trust can be measured among the companies’ customers and prospects. This is done by assessing the response of people through their likes, comments and reactions to the company’s posts. It can determine whether followers and visitors to Read More …

An Empirical Study on Actual Experience of Selected Social Media Users in Vadodara City of Gujarat State

Abstract In India, there are over 450 million active Internet users. The demographic dividend of the Indian Economy will pave the way forward with a staggering two billion connected devices by the end of 2021. Social media predominantly occupies a key position and is affecting how we consume; communicate with our personal and professional contacts. Read More …

India’s Fiscal Policy and Monetary Policy – are they complementary or competitive in nature?

Acknowledgement: This paper was presented in the ‘International Accounting, Finance, Economics and Banking Conference’ organised by FLAME University, Pune in association with Indian Accounting Association Research Foundation on 17-18 December 2017. I am thankful to the reviewers for their inputs and comments for further developing my paper. Abstract Based on the available data, it is Read More …