Using Social Media for Generating Trust – A Study of FMCG Brands


This study elucidates data obtained from social media pages of 8 different FMCG brands and suggests how trust can be measured among the companies’ customers and prospects. This is done by assessing the response of people through their likes, comments and reactions to the company’s posts. It can determine whether followers and visitors to the company’s page trust the brand or not with reference to the brands considered in this study. This study elucidates how 8 different companies in the FMCG sector have used social media sites such as Facebook and Twitter to promote their products and their brands. It reveals how FMCG brands are generating trust through active user engagement and brand promotion using Facebook and Twitter.

Keywords:Generating Trust, Social Media Engagement, FMCG Brands


With the advancement of disruptive technologies and growth of social media platforms Read Full Article