Editorial

Editorial by Gurumurthy Kalyanaram COVID 19: Forecast of the diffusion by Gurumurthy Kalyanaram 6 7 This manuscript is also available at: https://gkpolicybriefs.com/briefs/covid-19-forecasting-models There are many epidemiological, econometric and statistical models that have been designed and developed to forecast the diffusion trajectory of Covid 19, and to forecast the mortality and resource utilization. We have developed Read More …

Understanding religious diversity and its implications at the workplace

Abstract Globalisation, increased migration and mobility of the workforce necessitate the need to study diversity in organizations. Various dimensions of diversity such as gender, race, age, ethnicity, culture, etc. have been extensively mentioned in the literature, but diversity on the basis of religion has proven to be far less traceable. Since there is no consensus Read More …

Efficiency of Managing Working Capital in Select Companies in the Indian Tyre Industry: An Empirical Analysis

Abstract The paradigm shifts that have taken place in the business environment have also impacted working capital management (WCM) practices in the Indian corporate sector. One such sector is the Indian tyre industry. Since inception, the Indian tyre industry has grown rapidly; hence, efficient management of working capital (WC) in this industry has immense importance. Read More …

Growth of Digital Payments in India

Abstract India is world’s second largest nation with a population of 1.3 billion, which is approximately 18% of the global population. To meet the financial service needs of a growing population requires a sustainable approach in the form of digital payment system. Digital payment services offer convenience, ease of transactions and security while transacting. This Read More …

Using Social Media for Generating Trust – A Study of FMCG Brands

Abstract This study elucidates data obtained from social media pages of 8 different FMCG brands and suggests how trust can be measured among the companies’ customers and prospects. This is done by assessing the response of people through their likes, comments and reactions to the company’s posts. It can determine whether followers and visitors to Read More …