Endogenous Modeling of Late Entry Penalties for Packaged Goods By Gurumurthy Kalyanaram
This editorial is abstracted verbatim from the following research manuscript: “ENDOGENOUS MODELING OF LATE ENTRY PENALTIES FOR PACKAGED GOODS by Gurumurthy Kalyanaram and Glen L. Urban, MIT Working Paper (WP #3412-92MSA).” The working paper can be obtained from Dr. Gurumurthy Kalyanaram. Introduction Numerous previous papers have documented the empirical relationship of early entry with market Read More …